Japan is finding it harder to attract Vietnamese workers as a weaker yen, lengthy recruitment timelines and stronger job prospects at home reshape overseas employment choices. With Taiwan gaining ground and Japan preparing for a 2027 labour system reform, employers may need to offer more competitive pay, clearer career paths and better working conditions.

Explore how Asian brands, rising consumer spending and demand for prime locations are reshaping Ho Chi Minh City retail. Discover the market trends influencing occupancy, leasing and new opportunities across Vietnam.