The city welcomed nearly 20 million visitors in January-March.

Tourism in Ho Chi Minh City posted solid growth in the first
quarter of 2026 with nearly 20 million visitors, according to the municipal
Department of Tourism.

Growth was supported by efforts to diversify tourism
products and improve service quality. The city has focused on developing
night-time tourism, river-based experiences, cultural tourism, and creative
industries.

Tourism stimulus programs, regional linkages, and
promotional campaigns were implemented in a coordinated manner. Authorities
also accelerated the use of digital technology in tourism management and
marketing, gradually building a smart tourism ecosystem.

Large-scale cultural events, festivals, fairs, and
exhibitions helped attract both domestic and international visitors. Meanwhile,
tourism businesses have actively refreshed their offerings and improved
services to meet increasingly diverse demand.

In 2026, the city aims to welcome around 11 million
international visitors and 50 million domestic tourists, with total tourism
revenue projected at VND330 trillion ($12.54 million).

In the second quarter, the city will continue promoting
sustainable tourism development, focusing on digital transformation, green
growth, and cultural industries.

VnEconomy-Uyên Phương