In 2025, the country welcomed nearly 21.2 million international arrivals, a year-on-year increase of 20.4 percent and 19 percent higher than in 2019, the period before the COVID-19 pandemic.

UN Tourism has named  Vietnam
 among the world’s top-growing tourism
markets, as a result of the country’s double-digit tourism growth in 2025.

Last year,   Vietnam  welcomed nearly 21.2 million international
tourists, a year-on-year increase of 20.4% and 19% higher than the record fiigure  recorded in  2019, the period before the COVID-19 pandemic.

Vietnam’s 2025 tourism growth far exceeded the global
average tourism growth rate of 4% and  the overall growth of 6% in the Asia–Pacific
region. This result  is attributed to multiple
factors, including  open visa policies,
the expansion of international flight routes, and innovations in tourism
promotion and marketing.

One more factor is that the tourism industry has actively
diversified its products and services, accelerated the application of
technology to support travelers, and promoted tourism development in a green
and sustainable direction. These efforts have contributed to enhancing Vietnam’s
position as an attractive destination on the international tourism map.

 UN Tourism forecast
that Vietnam will maintain its role as one of the most dynamic growth destinations
in the region and the world as a whole in 2026.

The country targets to welcome 25 million foreign tourists  this year, according to the National Authority
of Tourism.

At the 2025 World Travel Awards (WTA) – often referred to as
the “Oscars of the travel industry,” Vietnam  made a stunning impact by securing 16 top-tier
global honors.

Among the highlights, Vietnam was named World’s Leading
Heritage Destination for the sixth time. Individual locations also earned
accolades: the Dong Van Karst Plateau as World’s Leading Local Cultural
Destination 2025; Moc Chau won World’s Leading Local Nature Destination for the
third time; Tam Dao claimed World’s Leading Town Destination for the fourth
time; and Phu Quoc retained its title as World’s Leading Nature Island
Destination for the fourth year running. Phu Quoc also swept several other
global awards, including World’s Leading Iconic Tourism Bridge for the Kiss
Bridge, World’s Leading Beach 2025 for Bai Kem, and World’s Leading Iconic
Scenic Spot for Sunset Town.

In the hospitality and resort sector, Vietnam earned
multiple prestigious distinctions such as World’s Leading Green Resort 2025 and
World’s Leading Luxury Wedding Resort 2025.

Meanwhile, at the WTA Asia-Pacific Awards in October last
year, Vietnam was named Asia’s Leading Destination for the seventh time and
Asia’s Leading Heritage Destination for the third time.

Vneconomy-Van Nguyen