Meet the barbies powering India’s unicorn boom

by | Jan 25, 2026 | Asia

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A new wave of Indian entrepreneurs, dubbed BARBIE founders, are returning from abroad to build successful startups. These individuals, who pursued undergraduate degrees overseas, are outperforming IIT and BITS alumni in creating unicorns. Their global exposure and often family business leverage contribute to their success, particularly in consumer-focused ventures.

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Written by Albert Pham, News Curator and Blogger

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