China’s consumers refuse to open their wallets. Is ‘luxury-phobia’ the problem?

by | Jan 20, 2026 | Asia

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As China struggles to boost consumer spending, a professor at one of the country’s top universities has argued that authorities first need to overcome a psychological barrier: a deep-seated “luxury-phobia” that has taken hold among the Chinese public.
The suggestion by Su Jian, a professor at Peking University, comes amid a debate in Chinese policy circles about how to revive the country’s sluggish demand, with retail sales slowing despite government efforts to rebalance the economy towards a…

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Written by Albert Pham, News Curator and Blogger

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