The event seeks to further promote Vietnamese brands, assist domestic enterprises in linking supply with demand, and stimulate the consumption of Vietnamese products through e-commerce and online platforms.

The Made in Vietnam Fair, slated for December 18–22, is
expected to bring together around 150 booths representing major groups, local
manufacturing enterprises and Vietnamese brands from provinces and cities
across the country,  according to a report from the Vietnam News Agency.

The fair will showcase a wide range of products, including
industrial and consumer goods, processed foods, agricultural produce and
handicrafts, with the participation of distribution systems, e-commerce
platforms, digital platforms and digital financial solution providers operating
in Vietnam.

The event seeks to further promote Vietnamese brands, assist
domestic enterprises in linking supply with demand, and stimulate the
consumption of Vietnamese products through e-commerce and online platforms.

It also forms part of efforts to advance the “Vietnamese
people prioritize using Vietnamese goods” campaign, which has been widely
promoted in recent years.

As part of the program, the Department of E-commerce and
Digital Economy under the Ministry of Industry and Trade will organize the
Supply–Demand Connectivity Conference and related activities on December 19,
aiming to strengthen cooperation with e-commerce platforms, digital platforms,
logistics providers and financial institutions to support product promotion and
consumption via modern distribution channels.

VNA-Khanh Van