NBA’s China comeback: After a six-year timeout, the league looks to rebound

by admin | Oct 12, 2025 | Asia

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After a six-year hiatus following the 2019 backlash, the NBA returns to China. Industry observers say the league and its partners are recalibrating their approach to rebuild trust and navigate political sensitivities.

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Written by Albert Pham, News Curator and Blogger

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NBA’s China comeback: After a six-year timeout, the league looks to rebound

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