Alibaba Group Holding has joined rivals including Tencent Holdings and Baidu in rolling out Spring Festival red-packet giveaways to drive mass-market adoption of its artificial intelligence, committing 3 billion yuan (US$432 million) to spur spending across its ecosystem as it seeks to extend its edge in foundational models to consumer-facing products.
The Hangzhou-based e-commerce and AI giant said on Monday that its AI app Qwen would anchor a Spring Festival campaign across its flagship…