The country is estimated to have handled 21.5 million foreign arrivals and served 135.5 million domestic trips, while total tourism revenue surpassed VND1 quadrillion ($40 billion) for the first time.

Vietnam targets to lure 25 million foreign visitors in 2026,
the Government News quoted the National Authority of Tourism (VNAT) as
reporting  on December 26.

The tourism sector plans to increase the number of domestic
tourists to 150 million  and tourism
revenue to around VND1.125 quadrillion ($45 billion).

These targets are aligned with the sector’s strategic
mission to strengthen its position as a spearhead economic industry,
contributing more substantially to national growth and global integration.

To realize the 2026 goals, VNAT will focus on removing
policy bottlenecks; accelerating digital transformation in tourism governance
and services; expanding global market outreach, enhancing competitiveness of
Vietnamese destinations and promoting sustainable and high-value tourism
models.

With a fast-expanding visitor base and rising revenue
capacity, Vietnam is well positioned to enter a new growth phase—from recovery
to acceleration, aiming not just for higher numbers, but improved value, resilience,
and global recognition, VNAT said.

2025 – historic
breakthrough year

In 2025, Vietnam’s tourism industry achieved a landmark
“triple growth” across its three core pillars—international visitors,
domestic travel, and revenue, according to VNAT.

The country is estimated to have handled 21.5 million
foreign arrivals and served 135.5 million domestic trips, while total tourism
revenue surpassed VND1 quadrillion ($40 million) for the first time.

Globally, tourism continued to recover gradually, but Vietnam
stood out as a regional frontrunner. International arrivals to the country in
2025 increased by 22 per cent year-on-year, far exceeding the global average
growth rate by around 5 per cent and the Asia–Pacific average by 8 per cent.

VNAT Chairman Nguyen Trung Khanh described the record figure
in 2025 as a defining milestone in the sector’s 65-year development journey. He
attributed the achievements to effective state management, timely policy
advisory, and the strategic direction of VNAT, amid continued volatility in
global tourism markets.

VGP-Van Nguyen