The program, running from December 1 to January 18, aming to support businesses to boost trade and production.

The Ministry of Industry and Trade launched the national
trade promotion program – Vietnam Grand Sale 2025 in Hanoi on December 1.

The program will run through January 18, 2026,
covering the peak shopping period before the New Year and the Lunar New Year
(Tet), with nationwide participation.

The most notable feature of the program is that all traders
and businesses from all economic sectors are allowed to offer discounts of up
to 100% on goods and services instead of the usual 50% limit under regular
regulations.

The program is aimed at supporting enterprises to boost the
consumption of goods and expand production, and facilitating consumers’ access
to quality goods at reasonable prices.

VnEconomy-Vũ Khuê