Hilton to launch new brands in China, eyes presence in 320 cities

by | Oct 23, 2025 | Asia

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Global hotel chain operator Hilton plans to introduce new brands to mainland China, aiming to meet evolving lifestyle demands amid its rapid expansion in the world’s second-largest economy.
Qian Jin, president of Hilton Greater China and Mongolia, said in an interview this week that the US hospitality group remained bullish on the mainland’s market, where Gen Z consumers and millennials’ pursuit of cultural and personal enrichment created a new growth engine for international hotel brands.
“From…

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Written by Albert Pham, News Curator and Blogger

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