AI shopping assistants are reshaping how consumers discover and compare products, putting Amazon’s marketplace and advertising model to the test. Explore how Meta’s Muse, Walmart and Shopify are positioning themselves for a new era of digital commerce.

Amazon reported negative free cash flow of $42.4 billion as heavy investment in infrastructure continues to shape its financial picture. The company kept its 2026 capital spending plans unchanged, signalling that data centres and AI remain priorities even as investors weigh the pressure on near-term cash generation.