Meta is using artificial intelligence to sharpen ad targeting and boost campaign results, while Google adapts its search business to a new era of conversational AI. Explore what the growing rivalry could mean for advertisers, investors and the future of digital commerce.

AI shopping assistants are reshaping how consumers discover and compare products, putting Amazon’s marketplace and advertising model to the test. Explore how Meta’s Muse, Walmart and Shopify are positioning themselves for a new era of digital commerce.