What happens to all the losers’ Super Bowl merch? It’s being shipped to Europe

by | Feb 9, 2026 | Politics

The NFL plans for both outcomes so they’re ready regardless of who wins. What that inevitably means is a whole lot of merchandise that’s pre-printed and pre-made – but fans won’t ever be able to buy it. What happens to all that swag?

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Written by Albert Pham, News Curator and Blogger

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