A balloon-themed festival will debut at Hong Kong’s premier arts hub to celebrate Christmas, with the event featuring giant inflatable characters and other attractions as part of the city’s latest efforts to capitalise on the intellectual property (IP) economy.
The festival’s Merry Balloon Park will debut at the West Kowloon Cultural District from December 6 and runs until January 4 next year.
The park is part of the wider Merry Balloon Hong Kong event, with other highlights including a balloon…