Oura is winning young women and losing gym rats, and it’s fine with that

by | Oct 13, 2025 | Technology

Oura’s chief commercial officer doesn’t seem particularly worried about capturing every demographic. Instead, she’s focused on keeping Oura’s core users happy while organically attracting new segments. And young women are becoming part of that core market.

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Written by Albert Pham, News Curator and Blogger

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